About trendPR®

Founded in 2004, trendPR turns quiet companies into newsmakers. With experience in consumer product design and innovation, branding, medical devices and high technology, trendPR builds the reputations its clients aspire to have.

Whether you’re contemplating how PR can grow your business, or how to get the most from your current investment, trendPR can help. Our strength is in launching companies into the conversations taking place in the media, at conferences and at water coolers worldwide.


Karin Pespisa, M.B.A., APR
President

Karin Pespisa is president of trendPR®, a Boston-area PR and marketing services firm founded in 2004. trendPR’s strategic communications programs have built brand awareness and thought leadership for clients including Design Continuum, InteQ, PediSedate, Proteus Design, ReBrand™, and the Crayon Evangelist®.

Previously, Karin built the marketing team at technology start-up InteQ where she was responsible for marketing, PR, branding, events and Web presence. In addition, she strategically launched InteQ as the first in a new industry, securing a leadership position as 100 competitors entered the space.

Earlier, she publicized high-tech leaders including IBM, Lotus Development, NewsEdge and many new ventures while at two PR agencies: Clarke & Company and Lois Paul & Partners, a Fleishman-Hillard company.

In 2004, the Public Relations Society of America selected Karin for APR accreditation—making her one of only 4,300 accredited PR professionals in the country. She presents at conferences including Media Relations 2006, Success by Design 2005 and has presented at the Association of Professional Design Firms. Karin earned an M.B.A. in Marketing from Clark University and a B.S. in Public Relations from Salem State College.