To guarantee the positive image of its store before the customers, it is basic to consider all the factors, therefore each detail can negative influence positive or in the search of this objective. Kenneth Feinberg brings even more insight to the discussion. The expositors of show window they can contribute to attract more customers for its store, as well as, to produce the effect contrary. The importance of the expositors of show windows the disposal of the products in the expositors of show windows can be considered as one of the most important strategies of sales used in the market, where the differentials can be determinative for the success of the store. Therefore, to display the products of surprising, current, creative, modern, innovative, provocative and instigadora form by means of the show windows, is so important how much to invest in announcements in the varied types of media. By the way, the show window is one & ldquo; mdia& rdquo; , that it can influence the customers and possible purchasers, exploring concepts that go to add value to the product.
Adequate expositors of show window to the space and the store It is important to give attention in expositors for chosen show windows, as well as in the displayed products, therefore the necessary show window to be effectively calling the attention, show windows badly presented reflect in negative way the image of the store, making it difficult to attract and to keep the attention of the people. He looks for to organize the show windows, considering details as: available space, main points of visualization to assist in the strategical planning of the disponibilizao of the products, observing that diverse criteria can in accordance with be organized: more vendidos, more showy, that sends to the image of the store, that they call the attention for promotions, chosen expositors, and so on. Another factor to be considered is if the products are in tune with the market, being really what the white public is looking for. Therefore it is basic that the people know that the store offers everything who need and that they will go to find advantages in relation to the competitors. Where to find expositors of show windows the Store of Expositors, virtual store of the Projeloja, company appraised in the market of expositors for store, it offers a variety of expositors for show windows as masculine expositors for stock market, jewels, dummies, feminine dummies, inside of a catalogue with about 3 a thousand available products, produced inside of the standards of quality and durability The expositors of show window of lined up quality and good taste with the offered products are the elements that form and complete the visual communication of the vitrinismo. With all these elements in sincronia, the increase of the sales will be a natural consequncia.