To pass through high east point can be much more expensive once the project or is in phase of programming or publication. Definition of objectives The following point to decide by the interdepartmental work group is: for each entered objective public in the previous list, to define what objectives can fulfill the Web of it forms more efficient or profitable than by other average employees previously, or what NEW OBJECTIVES can realise that they were not being persecuted previously. These objectives will be of tactical type and must be aligned with the marked strategic targets for the Web. Again, to have people of different departments will contribute an ample vision much more to us. We see: Objectives for the objective public Clients: To increase frequency of purchase To stimulate crossed purchase Fidelizar clients To turn clients into prescribers alternative Channel of sale etc.
Objectives for the objective public New Clients: To increase the rate of acquisition of new clients To diminish the cost of acquisition of new clients To increase the scope geographic of the customer: to arrive at new markets To demonstrate the product to new clients To increase branding of our mark etc. Objectives for the objective public Distributing: To create repositorio of material of promotion To create a source unique and centralized of information of prices and availabilities of stock etc. And so on for each objective public They are only some examples. The important thing in this point is to define, for each one of the objective public of our list, the objectives that must fulfill the Web. And, again, to order by priorities each of those objectives. Perhaps some of those objectives set out from the moment of starting of the Web and others are undertaken in successive phases. Definition of resources and terms After defining to the different objective public and the objectives that stop each group from adressees must fulfill the Web, also is on the part of the company to adjudge to the project the resources of personnel, investment and time adapted to guarantee to the same minimum possibilities of success.