Scoring Media Coverage When There's No News


Audio Seminar
Wednesday, August 16, 2006
1:00 – 2:30 PM


Non-deadline coverage is becoming de-rigueur in the press these days — thanks to the online media, blogs and the wires that now “break” more stories than ever before. Bottom line: The press is under incredible pressure to fill a voracious editorial well — even on slow news days — with more human interest, analysis and context. That translates to boundless new placement opportunities for companies and clients...even those without hard-breaking news to share.

Presenters:

• Karin Pespisa, President, trendPR

• Lisa Anderson, Director PR/Publicity, Focus on the Family

• Vivian Deuschl, Corporate VP, Public Relations, Ritz Carlton
  
  
• Brian Pittman, Moderator, Director of Content, Bulldog Reporter’s PR University
  

Click to register


Past Appearances


Media Relations 2006

Success by Design 2005