InteQ engaged trendPR® to launch a first-of-its-kind technology service in 2006. After several years out of the media spotlight, InteQ wanted to expand its reputation and generate market interest in its new service.

trendPR re-introduced InteQ to reporters, securing stories in eWeek, SearchNetworking.com and other technology trades. This involved working closely with InteQ and a Bermuda-based customer.

In the late 90’s and early 2000’s, trendPR’s president was InteQ’s marketing manager. She hired and led the marketing team responsible for lead generation, PR, events, advertising, websites and many product launches. She also created the strategy for launching InteQ as the first Management Service Provider (MSP) in 2000. Within 12 months, the fledgling industry grew by over 100 competitors. Marketing communications from that launch follow InteQ’s 2006 PR campaign, below: