Proteus is expert at designing and marketing consumer products. With a sharp focus on the retail environment, Proteus provides strategic marketing, product design and branding services throughout the housewares, hardware, retail, and kitchen and bath industries.

Seeing an opportunity to build out its own marketing programs, Proteus engaged trendPR in 2004. A highly successful speaker placement program quickly resulted in multiple speaking engagements for Proteus executives. trendPR also created strategic messaging to bring consistency across marketing efforts, and provided writing and editing for direct mail, case studies and Web content.

In addition, trendPR worked closely with Proteus’ clients including Ames True Temper, DELTA Faucet Company, Intermatic, Keurig, LASCO Bathware, Progressive International and Tensor on entering award competitions. Below, a sampling of work:


Fortune Small Business
Bylined Article: Design Management Review



Speaking Engagement: 2005 Housewares Show
Speaking Engagement: 2005 National Hardware Show
Speaking Engagement: 2004 PLMA Industry Roundtable
Speaking Engagement: Success by Design 2005
Direct Mail: Line Reviews
Direct Mail: Builders Market
Bio for VP of Sales