Every company that brands, rebrands. In 2005, Providence-based ReBrand™ engaged trendPR to launch the first annual ReBrand 100® Global Awards, a competition that recognizes the worlds best rebrands.

trendPR’s international publicity campaign included counseling the 100 winners and writing ReBrand’s first press materials. With winners including The UPS Store, Princeton, and Virgin Atlantic Airways, marketing publications worldwide took notice.

As ReBrand’s notoriety grew, trendPR handled publicity for the 2006 awards, and continued to build momentum with a creative program designed to shed light on best practices: The Top 20 Mistakes Marketers Make When ReBranding – And How to Avoid Them.

Press materials, media coverage and two articles ghostwritten by trendPR and published in Designer Magazine and Icograda follow:
 
'06 Winners Show the World How Rebranding is Done
Top 20 Marketer Mistakes
Top 20 Announcement
'05 Winners Rejuvenate Brands
Rebrand Q&A
Facts-at-a-Glance