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TREND PR’s 20 Best Music Blogs for New Artists: Pop, Rock, EDM, Indie & More
Introduction
If you’re just starting your music career and looking for effective ways to promote yourself, TikTok is one of the best places to begin.
As a short-form video platform driven by a powerful algorithm, TikTok is designed to boost visibility by serving content to users based on their interests.
In this post, we’ll walk you through how to identify trends and create compelling content that gets noticed.
At TREND PR, we’ve successfully used TikTok to grow both our own brand and our clients’ audiences. We help create the most captivating & engaging content to drive up your numbers with each and every post. Staying on top of pop culture and current trends, we ensure your content is relevant and effective.
Want to grow your online presence? Let’s talk.
Is TikTok Good for Musicians?
The conversation around TikTok’s impact on musicians is full of nuance and debate. Critics argue that the platform contributes to shorter attention spans, encourages AI-generated music, and lowers the barrier to entry, allowing anyone to become an artist. But many see that last point as one of TikTok’s greatest strengths. By democratizing music discovery, TikTok has opened the door for independent and emerging artists to find an audience without needing industry gatekeepers. Chances are, at least a few artists on your favorite playlists or radio stations got their start on the app. TikTok isn’t just for newcomers; it’s also a powerful tool for established artists. Audiences today crave authenticity, and TikTok offers a unique opportunity to connect directly with fans through behind-the-scenes content, comment engagement, live streams, and real glimpses into daily life. Whether you’re just starting out or already have a following, TikTok can be a valuable part of your promotional toolkit.Foundational Tips Before Creating TikTok Content
Before jumping into TikTok, it’s important to understand how the platform works and how other musicians use it to engage their audience.
Here are a few essential tips to set you up for success:
- Keep it separate: Create a dedicated account for your music. Avoid mixing in too much personal content, which can dilute your brand as an artist.
- Follow similar artists: When setting up your account, follow musicians with a similar style to gather inspiration and see what content performs well.
- Polish your profile: Use a clear, professional profile photo and write a bio that quickly tells visitors who you are and what to expect. Be sure to include links to your website, show tickets, or Spotify.
Know your content style: Figure out what type of videos connect best with your audience—whether it’s comedic, educational, behind-the-scenes, or teaser clips.
TikTok Content Ideas For Musicians
Once you dive into your TikTok account, you’ll quickly see just how many content styles and trends are out there. It can feel overwhelming, but if you’ve already researched creators and artists with a similar vibe to yours, you’ve probably narrowed down your focus. That’s the key.
One great resource is Ditto Music’s blog, “TikTok For Musicians: 15 Content Ideas To Grow Your Following,” which shares trend-based ideas to help artists build momentum. But to make things easier, we’ve listed 10 of the most effective content ideas to help you start strong:
- Show Your Transformation
Engage your audience by highlighting your growth as an artist. Combine clips from the early days of your music journey with your current work to showcase how far you’ve come. - Make Covers of Popular Songs
Covering well-known songs is a great way to grab attention. Try choosing a track from a different genre than your own and putting your unique spin on it, listeners love hearing familiar songs in unexpected styles. - Add Some MovesTikTok is known for dance trends. Creating a simple, original dance to your song can help it catch on. Artists like Audrey Hobart and HAIM have done this successfully to boost engagement.
- Behind the ScenesGive fans a glimpse into your creative process. Share a montage of behind-the-scenes moments while using the final version of your song as the audio. This adds a layer of authenticity that audiences love.
- Share Playlists
Promote playlists you love or have curated, whether it’s for a mood, a season, or a night out. If it’s your own playlist, you can add your music and potentially boost streams. If it’s someone else’s, use the engagement as leverage to pitch your song for inclusion. - Fan Reaction Videos
Invite your audience to stitch or duet your song with their reactions. Whether it’s emotional or funny, fan content builds hype and creates a ripple effect that expands your reach. - Lyric Deep-Dives
Break down a lyric from your song that means a lot to you. Share the story behind it, how it was written, or why it hits home. This is a great way to connect with fans on a personal level and encourage comments. - “Use This Sound If…” TrendStart a trend around your sound. For example: “Use this sound if you’ve ever missed someone you shouldn’t” or “Use this if you’re in your healing era.” Make it relatable and broad to spark participation.
- Song Build VideosShow the process of producing your track, from the first chord to the full mix. Layering instruments, vocals, or FX can visually and sonically hook viewers. These work especially well with genre-blending or unique instrumentation.
- “What This Song Reminds Me Of”
Film a POV-style video where you describe a visual scene, mood, or memory your song evokes, think: “This sounds like a long drive on a summer night” or “This song feels like missing your ex after a year of no contact.”
Hit up TREND for custom content planning, organic engagements, and weekly video ideas tailored to your brand.
Best Practices for Engaging With Your TikTok Audience
Some best practices for engaging with your TikTok audience are listed below:
- Avoid Negative Engagement: Don’t respond to negative comments unless you can offer a clever, respectful spin. Otherwise, it’s best to disengage to protect your brand image.
- Ask for Feedback: Engage your audience by posting polls or questions about the content they’d like to see. This builds connection and gives your followers a sense of ownership in your journey.
- Go Live with Purpose: Live streams are great for real-time interaction, but avoid going live aimlessly or too often—it can come off as inauthentic. Instead, go live around music releases, upcoming shows, or special announcements to connect with fans in a meaningful way.
- Engage with Accounts That Inspire You: Like, comment, and share posts from creators your audience already follows. Replying to comments on their videos can help you connect with an established fanbase and build visibility through association.
Common Mistakes Musicians Make on TikTok
The two biggest missteps we see are inconsistent posting and rushing into content creation without learning how to present effectively.
- Inconsistent Posting Schedule
One of the biggest mistakes artists make is posting sporadically. TikTok’s algorithm favors regular activity, and disappearing for weeks at a time can tank your visibility. Even if you’re not posting daily, maintaining a consistent rhythm keeps your audience engaged and helps you stay in the algorithm’s favor. - Rushing the Process Getting early likes can be exciting, but don’t assume you’ve mastered the platform right away. Take time to learn TikTok’s editing tools, trends, and best practices so your content stays sharp and competitive.
Frequently Asked Questions (FAQs)
Let’s get into some common questions:
What is the Best Time to Post Music Content on TikTok?
How Do I Use TikTok Analytics as a Musician?
In short, you should use these analytics exactly how any other content creator and talent would. Engagement metrics will show you what trends are working and resonating with your audience and which ones are not.
These metrics will also show the demographics of your current audience, so you can work to tailor your content accordingly.
How Do Music Artists Grow a Following From Scratch on TikTok?
To achieve this goal, make sure you are linking and promoting your TikTok account on other social platforms, or in person at performances, and to family and friends. å